Flipping Pages

Publishing strategies in pixels and print

  • Consulting
  • Training
  • Writing
  • About
    • Peter Houston

CMA Digital Breakfast

March 17, 2013 by Peter Houston

CMA Digital BreakfastI’m looking forward to presenting at the CMA Digital breakfast April 10th.

The theme for the morning is Managing Digital Content through Multiple Channels and I’ll be presenting “The Six-Step program for turning disgruntled editors into ‘content’ people”. It’s a look at how print editors can develop crossmedia workflows. This content-first approach centres on celebrating the work editors, past and present, do well and empowering them to focus on the digital content really matters. By enabling print + digital integration, content creators can be prepared to go from desktop to mobile and beyond.

You can find out more and book on the CMA website.

Filed Under: News

InPublishing webinar on-demand

March 15, 2013 by Peter Houston

On-demand webinar: A new Golden Age of print? Lessons from the independent magazine scene.On March 5th I presented InPublishing magazine’s first ever webinar:

While everyone is wondering how to breathe life into flattened print revenues and talking themselves hoarse about digital, the independent magazine scene is quietly blossoming. The independents have rediscovered the printed magazine as an “Object of Desire”, and developed paid-for products built on passion with high production values using social media and ecommerce to build audience and revenue.

In the webinar I talked about how commercial publishers, even B2B publishers, can learn valuable lessons from a sector of the magazine market where commercial success is a welcome by product rather than a prime mover. You can now watch the presentation on demand at the

 

Filed Under: News

  • « Previous Page
  • 1
  • 2
  • 3

Copyright © 2025 · Parallax Pro Theme on Genesis Framework · WordPress · Log in