How do you manage content effectively across an ever-expanding array of publishing platforms?
The answer lies in careful multi-platform commissioning, creation and distribution, but for those to happen, content teams need the confidence to work across multiple platforms simultaneously.
Our training will give your teams the skills and the confidence they need to tackle emerging digital publishing platforms while looking after established products and services.
- How to plan an integrated content package.
- How to make the most of the content assets available.
- How to target the publishing platforms that matter to your audience.
- How to engage the audience across platforms.
- How to launch new formats, from newsletter to podcasts
We focus on creating a positive, entrepreneurial content culture that embraces the audience’s multi-platform information needs in the context of evolving commercial objectives.