I’m speaking at the 2013 Magazine Publishers’ Conference hosted by Quay Systems, October 4th. The full-day event will feature learning sessions for independent magazine publishers led by business growth specialist Richard Denny and leading business coach Ian Dickson. I will be talking about ‘Flipping Social Media’, why it’s important to get going on digital media and offering tips on how to get started on the leading social media platforms.

You can find out more about the event here.

Media entrepreneur Tyler Brûlé recently said, “Content — don’t you hate it? It’s the new c-word. Once upon a time, content would have been shorthand for editorial. Now it’s just filler.”

I wrote about it on the Flipping Pages Blog and now I’ll be running roundtable at the SIIA Digital Content & Media Summit, Wednesday 25th September on the topic. The session will be an informal discussion on how can you stop your staff seeing digital content as meaningless chore and get them to embrace the opportunity to engage their audiences across multiple platforms?

Find out more about the roundtable and the summit here.

 

 

I’ll be presenting at the PPA’s Content Managers Forum on September 12th alongside Alwyn Gosford of Getty Images and Ruth Smith, editor for RBI’s award winning Community Care magazine. The agenda is

Alwyn will be discussing ‘The Power of Video in B2B’, how publishers can add to the quality, diversity, and depth of digital business media. His session will include case studies and examples of how video can be incorporated into content strategies.

PPA award-winning editor Ruth will be talking about the ‘Editorial Strategies’ she has employed at Community Care to transform the brand since it ceased publishing in print. She will share how things are working digitally, the changes to Community Care’s content mix, and the grand plans for the future of the title.

I will be talking about the ‘Great Skills Shift’, the trials and tribulations of shifting a print-minded editorial team into the promised land of digital, the ups the downs, the risks and the rewards of re-skilling and re-equipping editorial teams to produce successful and valuable digital content.

This is a PPA members-only event; go here for more details.

I’m looking forward to presenting at the CMA Digital breakfast April 10th.

The theme for the morning is Managing Digital Content through Multiple Channels and I’ll be presenting “The Six-Step program for turning disgruntled editors into ‘content’ people”. It’s a look at how print editors can develop crossmedia workflows. This content-first approach centres on celebrating the work editors, past and present, do well and empowering them to focus on the digital content really matters. By enabling print + digital integration, content creators can be prepared to go from desktop to mobile and beyond.

You can find out more and book on the CMA website.

On March 5th I presented InPublishing magazine’s first ever webinar:

While everyone is wondering how to breathe life into flattened print revenues and talking themselves hoarse about digital, the independent magazine scene is quietly blossoming. The independents have rediscovered the printed magazine as an “Object of Desire”, and developed paid-for products built on passion with high production values using social media and ecommerce to build audience and revenue.

In the webinar I talked about how commercial publishers, even B2B publishers, can learn valuable lessons from a sector of the magazine market where commercial success is a welcome by product rather than a prime mover. You can now watch the presentation on demand at the