Avoiding the ‘C’ word – SIIA Roundtable

Media entrepreneur Tyler Brûlé recently said, “Content — don’t you hate it? It’s the new c-word. Once upon a time, content would have been shorthand for editorial. Now it’s just filler.”

I wrote about it on the Flipping Pages Blog and now I’ll be running roundtable at the SIIA Digital Content & Media Summit, Wednesday 25th September on the topic. The session will be an informal discussion on how can you stop your staff seeing digital content as meaningless chore and get them to embrace the opportunity to engage their audiences across multiple platforms?

Find out more about the roundtable and the summit here.