“Too much digital content strategy is massively reactionary… ‘Everyone’s talking Apps, we have no App, we need an App NOW!’.
It’s not always easy to know what to do or where to go next. It’s not that easy to figure out what’s working and what’s not. But without a clear strategic direction it’s almost impossible to navigate the disruption that has challenged content producers in recent years.
How do you develop that clarity? The first step is to understand exactly where you are in today’s print-digital landscape, especially what’s working for you. Seth Godin said in his 2008 book Tribes that, “The best time to change your business model is while you still have momentum.”
To build on your momentum and plan the way forward you need to fix your starting point.
- Conduct brand audits
- Assess the “digital IQ” of your team
- Review print-digital workflows and publishing infrastructure
Flipping Pages works with publishers to deliver a real-world, actionable review of your people, your processes and your products. We report fully on findings and make practical recommendations on how to meet your digital objectives and maintain your legacy products and services. , including:
- Critical digital platforms
- Revenue opportunities
- Integrated content planning
- Workflow management
- Skill gaps with training recommendations
Beyond assessment and recommendations, we can can also train your staff to understand and execute your new strategic objectives or work with them to planning and create crossmedia content packages to give you a head start.
For more information on how we can help you fix your starting point and develop a clear strategic direction for your content, please get in touch.