Remember when publishing was relatively simple? You wrote stories, made up pages, had them printed and then posted… Job Done!
Modern publishing is more complicated, all about multitasking across multiple platforms.
That doesn’t mean the print products that publishers built their success on are obsolete. It does mean that publishers need to see print as part of a broad portfolio that reaches readers wherever they consume content.
Without a clear strategic direction, it’s almost impossible to navigate the disruption that has challenged publishers in recent years. But it’s not always easy to know what to do next or how to change your business.