“Creating content today is a complex undertaking, but the opportunities to reach people have never been bigger”.
This was the content creation process for magazines in the good old days: Editors sat in their offices and thought up great story ideas. They sent people out to write them and sooner or later the copy came back. They fixed it up, laid it out, sent it to the printer and, as if by magic, a magazine appeared.
All this went on behind the scenes while the readers waited patiently for the waxing and waning of the moon and the delivery of the next month’s issue.
Not now. No one is waiting for anything. Not for news, not for features, not even for advertising campaigns. So how does the content creation process need to change?
- Plan for more than one channel
- Tell the story of the story
- Get social
- Introduce multimedia
- Connect the dots between platforms
Flipping Pages can help you plan and create integrated crossmedia content packages that will help you extend your reach across digital channels. We can look at your assets and help you decide where best to put your content, and we can help research, write and format content to optimise exposure.
- Social Media
- Email newsletters
For more information on how we can help you plan and create effective crossmedia content please get in touch.
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