I’ll be presenting at the PPA’s Content Managers Forum on September 12th alongside Alwyn Gosford of Getty Images and Ruth Smith, editor for RBI’s award winning Community Care magazine. The agenda is
Alwyn will be discussing ‘The Power of Video in B2B’, how publishers can add to the quality, diversity, and depth of digital business media. His session will include case studies and examples of how video can be incorporated into content strategies.
PPA award-winning editor Ruth will be talking about the ‘Editorial Strategies’ she has employed at Community Care to transform the brand since it ceased publishing in print. She will share how things are working digitally, the changes to Community Care’s content mix, and the grand plans for the future of the title.
I will be talking about the ‘Great Skills Shift’, the trials and tribulations of shifting a print-minded editorial team into the promised land of digital, the ups the downs, the risks and the rewards of re-skilling and re-equipping editorial teams to produce successful and valuable digital content.
This is a PPA members-only event; go here for more details.