On March 5th I presented InPublishing magazine’s first ever webinar: A New Golden Age of Print? Lessons from the independent magazine scene.
While everyone is wondering how to breathe life into flattened print revenues and talking themselves hoarse about digital, the independent magazine scene is quietly blossoming. The independents have rediscovered the printed magazine as an “Object of Desire”, and developed paid-for products built on passion with high production values using social media and ecommerce to build audience and revenue.
In the webinar I talked about how commercial publishers, even B2B publishers, can learn valuable lessons from a sector of the magazine market where commercial success is a welcome by product rather than a prime mover. You can now watch the presentation on demand at the InPublishing website.